What are the current anxieties about media audiences and/or the media we are using?
Media anxieties refers to the problems or worries surrounding media. Anxiety is both a problem and a solution within the media. Often, media anxieties spur from a lack of understanding. However, much of the time media anxieties spur from negative experiences. Media anxieties range from issues such as cyber bullying, to child pornography, to online defamation.
There are many anxieties surrounding media audiences and the media we use. The main anxiety surrounding media audiences is the media’s high influence over its audience and the way in which it’s audience can be manipulated. This is a common anxiety among parents, as it is feared their children may misunderstand or misinterpret messages sent by media. Largely due to their young age and innocence, youth’s are highly vulnerable to online ‘trolls’, which further increases media anxiety surrounding media audiences.
Anxieties surrounding media audiences…
The influence of media on it’s audience is an issue which often sparks debate, particularly when involving a young audience. Within society, it is a norm to be influenced by those seen to be in a position of power. (As timelessly demonstrated in the 2004 blockbuster ‘Mean Girls’.)
*But back to a real life example that demonstrates influence*
Known to be one of the most famous demonstrations of media having influence over it’s audience is the ‘Red barn murder’ of 1827. The ‘Red Barn Murder’ created much controversy and sparked so much interest that the incident became a ‘Popular Culture’ of sorts, with it’s own audience attending and financing Broadsides, Plays, Vaudeville, Film and Music. Media audiences also demonstrate their commitment to media through paraphernalia, as largely demonstrated by the current series ‘Game of Thrones’ and trilogy ‘Happy Potter’.
Anxieties surrounding the media we use…
The media we use is also sparking many issues in society surrounding social skills. With the ever-increasing popularity of ‘Social’ media, controversy is being sparked as to whether younger generations are becoming more anti-social. The media anxiety surrounding social media encouraging anti-socialism is due to the fact that face-to-face communication is no longer necessary.
Another major media anxiety surrounding social media is online predators. It is a common anxiety among parents that their children are left vulnerable online, which creates the perfect opportunity for online ‘poachers’.
For an interesting documentary on the anxiety of online ‘poaching’, see https://www.youtube.com/watch?v=kTh2v_xCZ98
Media anxieties in my opinion are incredibly necessary and relevant in society, as they help control the limits as to which media influences it’s audiences.
Until next time, that’s this week Pinned.