Media ownership. Does it really matter who owns our media?
Do the owners of our media affect the way we use it?
I know of Mark Zuckerberg, and that’s about where my media-ownership knowledge ends… As previously mentioned (Blog Post No.1 ‘Why am I here?’) I spend much too much time in front of a screen, but to be perfectly honest, I wouldn’t have the first clue who owns majority of the media platforms I engage with.
It has recently been brought to my attention that majority of Australian networks are owned by a very small group of people and that ownership of Australian media has become very much a competition to gain the most ‘power’. Increasingly, Australian and international companies such as WIN Television and Fairfax Media are being controlled by figures who are already controlling many other large networks in Australia.
Large media ownership is demonstrated by Bruce Gordon, who owns roughly 15% of network 9, 10 and WIN, Australia’s three major regional broadcasters. This places Gordon at a high position of influence and power, as he can control what the population of regional Australia are largely exposed to and the perspective of the information they receive. Large media ownership in this context results both positively and negatively.
On a positive note, the majority of regional Australia are all being exposed to information from one perspective, which results in similarity of opinions on a national perspective.
On a negative note however, this also creates issues in bias and a lack of full perspective. If regional Australia’s networks were owned by largely different people, there would be more differentiation in the perspectives of the media being broadcasted, hence allowing the audience to gain a larger perspective.
This relates to Bruce Gordon’s large media ownership due to his large influence over the companies in which he holds steaks.
On a larger scale however…
On a larger scale I think media ownership isn’t as big of an issue, as the media users do not often communicate directly with the owner of a media platform, as in Facebook for example.
(However, Mark Zuckerberg, if you’re reading, I’ll happily agree to be friends)
I personally do not take much notice of who owns the media platforms I engage with, as I, like many others, have a mentality surrounding the idea ‘It doesn’t matter who owns it, so long as I can use it for free’. However upon realisation, I acknowledge that media ownership does play a large and highly influential role in today’s society.
For more information on media ownership in Australia, visit: http://www.acma.gov.au/theACMA/media-interests-snapshot
Until next time, that’s this week Pinned.