“The three primary forces involved in convergence are media industries, technological platforms and audiences”
– Henry Jenkins
Media audiences have changed over time to be much more active. Before digital and online media, audiences were limited as to their level of participation. In a society where media audiences now wish to actively participate in conversation online, factors such as Metadata create great controversy.
But what is Metadata?
Although Metadata laws in Australia may restrict some from feeling as if their privacy is being breached, the scheme is in place to protect. Metadata looks only for threats and although personal information may be stored and potentially accessed by the government, this only reiterates the message that ‘when you post something online, you can’t control it anymore’. Metadata therefore, does not control the way audiences communicate online, but merely aids in protecting the audiences from potential harm.
For more information on Metadata in Australia, see below:
Until next time, that’s this week Pinned.