“Transmedia storytelling is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration.” (http://www.tstoryteller.com/transmedia-storytelling)
The purpose behind transmedia storytelling is to disperse a message over multiple platforms in the attempt to spread content as widely as possible. The more channels by which content is distributed, the more detailed the storytelling will be.
Multimedia vs. Transmedia, what’s the difference?
Multimedia is a form more commonly known than Transmedia, and is often misconceived to be the same thing. Multimedia refers to a combination of communication forms, such as text, sound and video to form one piece of content. Transmedia however, focuses on the telling of a story via many mediums, such as games, television and film. Transmedia is demonstrated by the book trilogy ‘Harry Potter’ written by J.K. Rowling.
For more information about transmedia storytelling (one that is guaranteed to make more sense) see here: http://www.tstoryteller.com/transmedia-storytelling
Until next time, that’s this week Pinned.