No, I haven’t made a typo, that is meant to spell “Nollywood”. Haven’t heard of the term before? I hadn’t either, but it turns out that the phrase refers to a genre of cinema you most definitely should be aware of.
Nollywood is simply, a genre of cinema produced in Nigeria. Nollywood is a concept that arose in the early 1990’s and is a more realistic and low-budget equivalent to Hollywood cinema. One major difference between Hollywood and Nollywood is that Nigerian films do not release in a movie theatre-environment, rather release directly as videos.
Much to my surprise, Nollywood is the world’s second largest film industry, producing approximately 2500 films per year, falling just short to the production rate of Bollywood and surpassing that produced by Hollywood.
Nollywood contrasts Hollywood largely in the purpose of the films produced. Hollywood movies are most often made with the purpose of entertainment and monetary success, where as Nollywood films are most commonly made as a form of expression and ethical protest. Often reflecting current issues within the society producing the film, Nigerian cinema tells stories of current issues among African locals and the struggles of everyday life without glamorizing the scenario as Hollywood film often does.
Recently however, some Nollywood films are demonstrating Western influence, with themes portrayed in a more Hollywood style form of production (i.e. use of more high-tech cinematography and plotline’s swaying from Nigerian values). Western influence changing the film industry is also strongly demonstrated by Korean cinema, which often centres plotlines around themes such as love and social acceptance.
Nollywood produces thousands of films each year, as does Korean cinema. Hollywood making great use of money and technology creates a ‘giant’ appearance, resulting in higher producing however lower-publicized industries (such as Nollywood) being overlooked.
For more information on Nollywood, Korean cinema and a taste of these industries, browse the links below:
- Nollywood with western influence: https://www.youtube.com/watch?v=mlQFe67l2A4
- Traditional Nollywood: https://www.youtube.com/watch?v=syWnVBmaP3o
Until next time, that’s this topic Pinned.