Hey you! Go drop those daily duties! BCM212 Reflection.

“I’m a realist. Yes, taking a year off life meant my friends are now a year ahead of me at Uni, but I don’t see myself as having fallen behind. Experiences abroad have allowed me to grow so much as a person and have greatly broadened my perspective. I was exposed to such a range of experiences that I don’t care so much about the little things anymore. I think that although taking the initial leap is scary, if you always dream of it but never do it, you’ll regret it.”

– Interview Participant No.2

 This post (yes, this one right here) marks the conclusion of my BCM212 project! As you (hopefully) already know, I have recently been undergoing a research project on ‘What prevents people from taking time off life in order to live to the fullest’ 

A key learning I take from this assignment: Never underestimate the importance of communicating with your audience and conducting ethical research techniques.

Through this assignment, I realised that just involving an audience wasn’t enough. These participants are stakeholders in my study!

As a result of this, I used my blog and Twitter account as a medium through which I could openly communicate with my participants. (What’s that? But how did my participants know to communicate with me this way?) GOOD QUESTION

Throw back to my questionnaire… before commencing questions, I stated that those who wish to keep updated can see updates at ‘THE PIN BOARD’ i.e. emmapinfold.wordpress.com or on my Twitter handle emma_pinfold.

In my secondary research, I ensured to read up on sources detailing ethical research practices. An example of this reading is the journal article ‘Conducting Respectful Research: A Critique of Practice’. This source acted as a Bible of sorts. A dictionary of all information surrounding ethical research techniques.  The article discusses the importance of ethical research and the implications on both the researcher and the study if improper techniques are used.

In my research, I ensured that participants understood that their valuable opinions were being put to use and that their time was appreciated. In my research, I also made the decision to have all participants remain anonymous. Before participants began both methodologies (Questionnaire and Interview) I ensured to provide a disclaimer that their answers provided will be used in my report, however that their identity will at all times remain anonymous. This was vital in ensuring that I was an ethical researcher at all times.

I also found critical judgement to be of great importance in my study. I gained majority of my methodology information from secondary sources, so it was imperative that I used close critical judgement of the articles, to ensure that the information was reliable. This process was made easy by using the CRAAP test, as taught in BCM212. The CRAAP test was introduced to us as a means to test the credibility of a source. The CRAAP test investigates the article’s Currency, Relevance, Authority, Accuracy and Purpose. If a source met the CRAAP criteria, I rendered it reliable and found it usable in my research.

My research also exposed me to the importance of flexibility! Throughout the course of my study, I found it necessary to trim and change my question and my research techniques in order to reach the most succinct results possible.

The findings: Success or Failure?
I consider my findings to be a success!
As hoped, I was able to conclude all posed questions within my research project.
Overall, my research concluded that 88% of people (as assumed from a sample of 100 people) have experienced the urge to take time off life. Of these 88%, only 45% actually pursue this urge to take time off life. The remaining 55% do not act on the urge to take time off for many reasons.

My research concluded that people are prevented from taking time life to pursue personal goals because of three primary reasons:

  • Commitments to work
  • Commitments to education
  • Lack of monetary resources

As stated in interview 1 however, those who experience the urge to take time off life but do not act on this urge know that they will regret not ‘taking the leap’ later in life.

Overall, this project has allowed me to grow both as a researcher and as a professional. Experience gained through conducting interviews and analysing findings has allowed me to expand my knowledge and widen my perspective to the concept of ‘taking time off life’.

Until next time, that’s this week Pinned.


Tilley. S, (1998) ‘Conducting Respectful Research: A Critique of Practice’ Canadian Journal of Education, Vol. 23, No. 3, pages. 316-328
Available at: http://www.jstor.org/stable/1585942?seq=1#page_scan_tab_contents
Accessed: 23/05/2017

California State University (2010) Evaluating Information Applying the CRAAP TestAvailable at: http://www.csuchico.edu/lins/handouts/eval_websites.pdf 
ccessed: 23/05/2017



Enmore Theatre website redesign…COMPLETE!

I have now completed the design of Enmore Theatre’s website!

This week, I was faced with the task of recreating all of my buttons, as they malfunctioned previously. I was able to successfully re-do my buttons in a fast enough time that I also created pages for all navigation options presented in the menu bar.

I added content to the ‘History’ page, the ‘Hire the Enmore’ page and the ‘FAQs’ page. The designs created are displayed below:

Screen Shot 2017-06-02 at 12.05.00 pm

Screen Shot 2017-06-02 at 12.05.15 pm

Screen Shot 2017-06-02 at 12.05.29 pm

The addition of the extra three pages allowed my design to improve in usability and aesthetic. This addition mad my prototype operate more like an actual website rather than a set assignment.

From this project I take out many key learnings. One learning that greatly influenced my process was the importance of performing usability tests. My prototype was the subject of alteration after each usability test, in order to create the most efficient process.

To see my working prototype, see here:


I have now submitted my finished report and working prototype and will await results!

I found this project very enjoyable and I endeavour to complete further projects like this in my future!

Until next tim, that’s this week Pinned.

Take time off life…I dare you


My research project on ‘taking time off life in order to actually live’ is going very well!

Thus far, I have collected 70 survey responses which I have analysed in-depth in order to identify trends and patterns among responses. I have also conducted 2 interviews that provided extremely useful qualitative data for analysis.

Through my research, I am ensuring to remain ethically considerate and unbiased. I am now beginning the writing of my report itself and will have completed the process within 1-2 weeks.

My next post regarding this report will be an overall reflection on the research process and my final results!

Until next time, that’s this week Pinned.

Enmore theatre vs Opera House 4.0

This week I created the prototype for Enmore theatre’s re-designed website. I have decided that my 3 user tasks for the re-designed website will be:

  • See upcoming events/ buy tickets
  • View galleries of previous events
  • Find information about getting to the theatre

For these tasks, I have created buttons that take you to the pages:

  • Home
  • Upcoming events
  • Gallery
  • Visit us

The visual design of the pages are as follows:

Screen Shot 2017-05-26 at 12.20.51 pm

Home page

Screen Shot 2017-05-26 at 12.21.19 pm

Upcoming events page

Screen Shot 2017-05-26 at 12.21.38 pm


Screen Shot 2017-05-26 at 12.22.03 pm

Visit Us page

I did face some issues this week. When creating my buttons in order for users to successfully complete the tasks, I had difficulty linking buttons to specific pages. As a result, my prototype is not yet operative. I do however, expect to have repaired these problems within the first 30 minutes of next week’s class.

I have focused on ensuring that the user tasks will be easy to perform and the pages are concise and aesthetically pleasing.

As of next week, I will have completed my working prototype and have written my report outlining the process.

For final updates, stay posted!

Until next time, that’s this week Pinned.

Enmore theatre VS Sydney Opera House 3.0


My progress in the lead up to creating a prototype is continuing. Thus far, I have completed site maps and a wire frame. The wireframes that I have created for my prototype are shown below!

Screen Shot 2017-05-19 at 10.49.29 am

Updated wireframe for Enmore theatre ‘Home’ page

Screen Shot 2017-06-01 at 12.03.24 pm

Updated wireframe for Enmore theatre ‘Upcoming Events’ page

Screen Shot 2017-06-01 at 12.02.53 pm

Updated wireframe for Enmore theatre ‘Gallery’ page

Screen Shot 2017-06-01 at 12.02.34 pm

Updated wireframe for Enmore theatre ‘Visit Us’ page

The updated prototype will feature a simpler, more modern design. This will not only improve aesthetic, but will also enhance overall usability. I have decided that this layout will create a less ‘busy’ aesthetic. I will use a colour scheme of white, black and reds in order to create a retro, street art-like theme, accurately representing the theatre’s history and environment in Newtown.

In the coming weeks, I will create a prototype for the homepage and three navigation pages. The prototype design will feature relevant information, an updated colour scheme and a concise navigation menu, enhancing general aesthetic and usability.

More updates coming shortly!

Until next time, that’s this week Pinned.

Enmore Theatre VS. Sydney Opera house 2.0

This week for GAGD290: Website analysis and re-design, I created a site map for my re-designed Enmore theatre website. The new site map features an advanced navigation system.

The advanced navigation system allows for improved usability as well as general aesthetic.

Screen Shot 2017-05-12 at 1.45.45 pm

Enmore theatre original site map


Screen Shot 2017-05-12 at 2.21.21 pm

Updated site map for Enmore theatre after re-design

From the above site maps, I have formed ideas as to how the re-designed website for Enmore theatre should operate. The next step in my process is to create wireframes for each page of the website and there on, create a prototype of my re-design.

More updates coming shortly!

Until next time, that’s this week Pinned.

Enmore theatre vs Sydney Opera House: Same-same but different

For my focus study in GAGD290: Website analysis and re-design, I am analysing the website of Enmore theatre.

Current homepage’s:

Screen Shot 2017-05-12 at 9.34.46 am

Homepage: Enmore Theatre (http://www.enmoretheatre.com.au)

Screen Shot 2017-05-12 at 9.35.46 am

Homepage: Sydney Opera House (https://www.sydneyoperahouse.com)

Enmore theatre that has been operating since 1908. The theatre is highly unique due to its history and art-deco styling. The Enmore theatre is a venue that hosts many forms of live entertainment including stage shows, bands/music performances, comedy shows, etc.

A venue in the same genre to Enmore theatre is the Sydney Opera House. The website for the Sydney Opera house targets a relatively similar target audience and information, however presents this information with a vastly different interface design.

The website for the Sydney Opera House presents many functional elements that improve overall user experience. The home page of the Sydney Opera House website features a video display of performances within the theatre and Sydney harbour. The website also features navigation tabs of ‘What’s On’, ‘Visit Us’, ‘Our story’, ‘Give’, ‘Backstage’, ‘Schools’. The home page also features a large search bar across the top of the screen for ease of navigation. The Sydney Opera house website also only travels for two folds of a page, which creates ease of access for the user.

In order to enhance the brand identity of the Enmore theatre’s website, I will add photography of the theatre to the site’s background in order to update and enhance the aesthetic of the website. I will also add features such as a search bar and tabs such as ‘backstage’ and ‘our story’ in order to further invest users in the experience.

To see the websites that I will be researching, see:

More updates coming shortly!

That’s this week Pinned.