Oh the irony. ‘Fitspo’ in a screen-filled society. -Project pitch-

‘Fitspo’ is a culture that has risen with the expansion of digital and social media. ‘Fitspo’ is a term short for ‘Fitspiration’. The concept of ‘Fitspiration’ is online profiles promoting healthy living in the attempt to inspire their audience. ‘Fitspo’ personas post content online including workouts, clean eating and daily life in an attempt to gain a following and inspire others. The concept of ‘Fitspo’ has boomed over the last five years, especially through the platform of Instagram. In a society where people are spending more and more time in front of screens, fitness moguls are becoming increasingly present in young people’s online feed.

‘Fitspo’ personas promote healthy, happy, ‘perfect’ life…. but does this create a notion of disbelief among audiences? Has promoting inspiration become so curated that ‘Fitspo’ is loosing its integrity?


Instagram profile of famous fitness moguls.


Ashy Bines, Sophie Guidolin, Tammy Hembrew and Khloe Kardashian, just to name a few. Influencers of behaviour, attitude and actions, promoting a healthy lifestyle and workout programs. We have access to fitness moguls through the internet and social media platforms such as Instagram, but we can only interact with this content when we’re in front of a screen….

Ironic? Yes.
Bad? Not necessarily.

Through my investigation I intend to uncover the extent to which ‘Fitspo’ personas influence the actions and behaviours of their audience. I intend to investigate whether fitness models on social media prompt audiences to put down their devices in order to go exercise or whether they just make their audiences spite health trends due to unrealistic body expectations.

This project will assess the effect of media, audience and place. I personally have experienced the influence of ‘Fitspo’ personas and will conduct an ethnographic study by completing fitness classes and assessing the effect of a different media, audience and place on overall inspiration and attitude.

One factor I will consider in my investigation is ethics, through which I will adhere to the MEAA Code. The MEAA code is a set of practices to be used by researches that ensure research is conducted ethically. In my investigation, it is especially important that I remain unbiased when interpreting findings and that I am conscious of differing opinions between genders. To find more information on the MEAA code of ethics, see here.

To see examples of fitness inspirations and information on ‘Fitspo’, see the links below:

Until next time, that’s this week Pinned.




Perceptions of television… Baby Boomer vs. Gen X vs. Gen Z

As a member of Generation Z, I have grown up in a world where television and technology are a given. I have established that I do take modern technology for granted, and in my quest to uncover life before digital technology I investigate older generations experiences with television.

The year was 1975. Australia’s experience with television was transformed forever with the introduction of colour television into society. My mother’s family was not fortunate enough to purchase a colour television until the late 70’s, when my mother was around 12 years old. Unsurprisingly, my mother and grandmother both vividly remember the day their family brought home their very first colour television.

“It was such an exciting day. A colour television is something the kids had wanted ever since they were released and now we could afford one. My husband’s pride and the smile on my kids faces was the highlight of the day for me. It sounds so silly, but its a day I’ll never forget.”
-Nanna (Baby Boomer)


Colour television as introduced in the 1970’s. Source: http://www.golden-agetv.co.uk/equipment.php?TypeID=3

The transition from black and white television was hugely significant in television as we know it. However television still had a long way to come before it reached the television that I (Generation Z) have grown up with.

As according to my mother and grandmothers recount of events, over the 20 years following the release of colour television, the physical appearance of television units underwent drastic physical changes.


Colour television as of the late 90’s/early 2000’s. Source: Telix.pl

“It was such a quick progression. Every few years the shape of television consoles was changing. With these physical changes also came cultural changes with how we watch television and I feel like television culture has almost done a 360 now.”
– Mum (Generation X)

Modern curved 4K UltraHD TV

Colour television as of the mid 2010’s. Source: ericssonbroadcastandmedia.com

The world of television is one which is constantly evolving. Since the year 2000, television has transformed from analog broadcasting to digital. This means that television stations can broadcast several channels at once, providing more choice and better reception for viewers.

Advancing technology however, is quickly superseding the culture surrounding television. With the introduction of streaming programs through the internet, television viewership has fallen. Increasingly, younger generations such as Generation Z use the internet to access television shows instead of watching through a television. Much of the reason behind this has to do with viewing on demand. The largest benefit of online viewing as that the program can be played whenever the viewer wishes and can be paused, skipped or rewound. Features like these  are becoming increasingly popular because they allow far more flexibility than traditional television viewing.

I personally still enjoy traditional television viewing and partake in a combination of traditional and online viewing. The migration to online viewing has me thinking however… in a society where lounge rooms are centred around a television, what comes next? My experience with television differs greatly to my mother and grandmothers. My grandmother who did not grow up with a television, to my mother who grew up with the family sat around one console watching the same program together, to my experience with several viewing devices in the house with the family watching different programs on different devices as according to our individual preferences.

My mother and grandmother’s recount of their experiences with television has me acknowledging just how far television has come in the last 50 years and wondering where television culture will go from here.

For more information on the conversation surrounding television, see below:

Until next time, that’s this week Pinned.

Growing up in the digital age…can you imagine life before technology?

As a baby of the late 90’s, I consider myself to have grown up in the semi-digital age. As a child I played with dolls and made towers out of video cases. I remember the day I got my first Tamagotchi and thought WOAH. As I grew older I witnessed advancing technology emerge.


Image of a Tamagotchi. Source: Project TamaShell

Recently I went skiing with friends and my mum also happened to be at the snow with her friends on this same weekend, however skiing on opposite sides of the resort. My friends and I were skiing in Blue Cow and my mum was skiing in Perisher when a debacle arose that got me thinking.

Let me paint you a picture………

Saturday 1pm in Blue Cow: Unfortunately, the weather was far from ideal, with 80km/h wind gusts and blizzards. My friends and I were skiing in ‘Blue Cow’, where the lifts eventually shut down due to the extreme conditions.  In an attempt to contact my mum I discovered that my phone battery has died in the cold and realise I am cut off. As a result of the shut down, my friends and I simply caught the tube to the other side of the resort and continued skiing.

Screen Shot 2017-08-08 at 12.20.23 pm

Candid pic of me in the blizzard, blissfully unaware of my mother’s panic.

Saturday 1.30pm in Perisher: Skiing in Perisher, my mum receives news that “Blue Cow is being evacuated”. Panicked and confused, my mum attempts to contact me with no success. My mum spends the afternoon worried due to the fact that she has not heard from me since the so called “evacuation”.

Eventually (approximately 5pm) I arrived back at my hotel and had access to my phone charger. I texted my mum to recount the afternoon’s events, to realise my mum had spent the afternoon worried for my safety.

This experience got me thinking…How was life before technology in scenarios such as this? Due to such reliance on technology, this situation became a much more significant event than it had to be. My mum’s lack of ability to reach my phone created a scene of panic, and it had me thinking ‘What if technology wasn’t around? How would she reach me then? How did scenarios like this play out 50 years ago?’ If I had no access to technology, I would have had no ability to contact my mum and she would not have heard from me for another two days until I arrived home from my trip.

I feel as though as a young adult living in the digital age, I do take advantage of digital technology. I took my experience at the snow as a reality check, which has sparked an interest to investigate life before digital technology.

I hereby embark on an endeavour. In the coming days I will be discussing with my parents how they experience life with access to technology and how having kids grow up in the digital age affects their perception of technology.
It is my hope that through this investigation I will gain insight into life before technology and my attention to the significance of digital communication will be heightened.

Until next time, that’s this week Pinned.